Canada Goose parkas
Before 2010s, Canada Goose parkas only achieved a complete cascade in the cluster of some wealthy, cold European cities. People from other regions of the world probably did not have enough acquaintances in those European cities. The portion of "neighbors" or friends a person has wearing the parka need to be higher than or equal to the threshold in order for that person to buy the same parka. In order for more people outside of the original clusters to adopt this coat, there were 2 things Canada Goose needed to do: increase the number of people wearing the parka outside of Europe and improve the quality of the parka. The former directly increased the portion of "neighbors" wearing the brand for people in the US, and the latter made the threshold smaller by increasing the payoff when 2 share-edge people both wear the parka. With this strategy, the number of Canada Goose consumers in the US increased in an increasing rate, but because the base number was small (only...